Magic Cabin is one of my favorite children's toy catalogs. Of course I've never ordered anything from it and I don't even actually get it at my house (I lifted this one from my mom's). But, I think it's a great catalog, especially from a Preschool Educator point of view. And yes, once upon a time I was a preschool educator.
Maybe it's the full color hand drawn illustrations, but this catalog has a nice, wholesome feel to it. Not too commercial, subtle in a way that makes you feel you are totally making a sound decision when you purchase something for a child from this catalog. Yep, their marketing strategy has totally drawn me in. Except for the part where I haven't actually bought anything.
But if I was to buy anything, I would have quite a few nice choices. Beeswax crayons, cherry tree blocks, or a wooden ironing board might be just the thing. Or perhaps a marble run, a set of versatile play silks, or a set of wooden cars. The possibilities are 75 pages long and delightfully free of characters and logos.
Best of all, I love the Richard Scarry Christmas illustration on the cover :-)